WellStart Health Brand Messaging
WellStart Health was an app-based digital program, developed and led by clinicians to help improve outcomes for people with diabetes, hypertension, and obesity. The founding team behind the health tech product came to us for help solidifying their brand, shifting their positioning, and pivoting their messaging focus from consumers to enterprise employers.
Results: Acquisition. WellStart Health became a part of Blue Shield of California's Wellvolution, a digital and community-health based lifestyle medicine network, in 2019.
Workshop: Brand Strategy
Workshop: Buyer Personas
Social media audit
Content strategy
Copywriting and Editing
Sales and Investor pitch decks
Trade show collateral
Press release
Olivia Kelly, CEO and Co-Founder, WellStart Health::
“Working with Irene was a great experience. She helped my startup at a crucial time with content writing, visual design, and strategic planning for marketing, sales, and PR projects. From our initial brand strategy audit to developing investor presentation decks, she offered valuable perspective and professional execution. And on top of all that, she always turned projects around as quickly as we needed them done.”
About the Work
We facilitated brand discovery and targeted brainstorming sessions with the founders to crystallize their differentiated vision, brand opportunities, and narrative strategy for consumers, enterprises, and investors.
The four-person founding team used the brand and messaging we developed, and the content strategy and positioning skills they learned, to grow and pivot their business.
WellStart Health became a part of Blue Shield of California's Wellvolution, a digital and community-health based lifestyle medicine network, in 2019.
Assets Messaging and Content strategy documentation | Social media strategy documentation | Investor pitch deck | Partner pitch deck | Press release