Our Approach
Imagine creating fewer, better brand experiences. Imagine being truly proud of every piece of content you publish. Imagine opting out of the relentless race to publish more while uncertain of whether any of your marketing content is “working.”
There’s nothing more important than the words we use and the experiences we create. These are the fuel that powers your brand, creates trust with your customers, and guides your users through their experience with your product.
Elevate Content stands for high quality and a careful, less-is-more method to branded content. From startups to SMBs to global enterprises, we help you bring forward the real stories and qualities that make your brand worth talking about.
Work With Us
When you work with us, we apply a proven approach to crafting an expert-led content strategy and assets to help you achieve your business goals. We plug in to your team as a hands-on partner from day one to help untangle your messiest marketing content challenges.
Here’s what to expect.
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Over a discovery call, we’ll get to know your content marketing goals.
After the call, we dive into any materials you provide and your project requirements to ensure we’re a great fit. We’ll also identify the people we’ll need to talk to (like your internal experts and customers) to create the right expert-led content for you.
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We create a strategy and scope of work that addresses your brand, audiences, and challenges.
We align with you in a kickoff session to ensure your questions are answered.
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We get to work on your content!
We interview your internal experts and customers, synthesize your user research and data into actionable insights, support you with customer journey map analysis, research and draft your pillar content, lead a content workshop, coach your content team — or all of the above.
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Ongoing support for your brand or marketing team to ensure that you’re successful in building your content, campaigns, and thought leadership programs.
We offer detailed guidance for setting up and optimizing your content operations, to set your team up for success and keep your content machine running smoothly with documentation, production SOPs, templates, and coaching for your team.
How we elevate your…
Content Strategy
You don’t have an in-house content team or enough communication support?
We help define your unique brand story, voice, and tone.
We document your content marketing plan and craft your messaging pillars.
We create a final editorial style guide your whole team can use as a foundation all year long, to ensure your content marketing stays on brand and aligned to your business goals.
Executive Communications
You can’t keep up with the content demands on your executive team?
We give you a dedicated writer to extend your capacity and take important communications off your plate.
We help identify and extract key insights from your leadership team, then distill these into compelling articles and presentations, retaining their voices.
We help raise the bar, turning your executives into thought leaders and brand drivers.
Brand Editorial & Ops
You don’t know what you should publish, when, where, and why?
We help you map out a quarter or full year’s worth of editorial opportunities.
We create feature articles, thought leadership, and larger content pieces aligned to your goals and user journeys.
We create and optimize collaborative editorial workflows as an extension of your team, saving you hours.
Greg Powell, Head of Brand and Product Marketing, Fundbox:
“Irene is a passionate storyteller who can work at multiple content altitudes simultaneously: Strategic, Craft, and Functional. …She delivered on all three of these with the content she wrote for Fundbox. It caught the attention of customers, likeminded organizations — and also investors looking for a company with a unique POV.”
