Night Crew Games
An indie tabletop game design studio with a punk rock soul. Alongside the founder/CEO, we built the brand from the ground up, logo, identity, website, art direction, and launch, drawing from the raw, DIY energy of vintage punk flyers. The brand aesthetic embraces imperfection: rough edges, cut-and-paste compositions, and a DIY spirit carried through every touchpoint—from the gritty textures to the handcrafted launch site.
The result is a memorable, distinctive visual identity that stands out in the crowded gaming landscape and a brand presence as bold and offbeat as the games Night Crew creates.
Art direction
Logo + Identity design
Marketing strategy
UX Copywriting
Shopify website
Program management
About the Brand
Concepts and art direction for Night Crew Games logo, identity, cusom Shopify launch website, social media graphics, event and convention visual promotional assets including print and digital postcards, posters, environmental graphics, banners, and company schwag.
Assets Logo, Identity, Promotional materials | Social posts and creative | Paid ad creative | Original digital and analog collage graphics
Graphic Designer Josh Zeller