Adobe Artist Spotlight
The Adobe Stock team aimed to raise awareness among artists about licensing their original work on Adobe Stock, fostering a positive perception of the stock business among professionals. The Artist Spotlight campaign achieved these goals through an engaging documentary video series, feature articles, visual collections, and social content. The campaign provides an intimate behind-the-scenes look at diverse Adobe artists' lives through interviews, creative process footage, and showcases of their finished work.
Brand journalism
Editorial strategy
Campaign development
Marketing content strategy
Copywriting/Scripting
Copy Editing
Talent sourcing
Agency management
Cross functional program management
Selected Editorial
Kimberly Sterling, Head of Content Marketing, Adobe Artist Spotlight project co-lead:
“Irene is eloquent, strategic and passionate….thoughtful and supremely patient. I have watched as she effectively manages multiple high priority projects with ease, dedication and strategic efficiency. I am regularly impressed with her management abilities and executive presentation presence. An incredible team member.”
Photographer Christina Nwabugo
British-Nigerian photographer Christina Nwabugo discusses her connection to nature, subverting traditional stock photography, and creating a legacy through her work.
Wildlife videographer Patrick Masse
In this episode of Artist Spotlight, wildlife videographer and photographer Patrick Masse explores the delicate art of taking his camera underwater.
Food photographer Simi Jois
Self-taught food photographer Simi Jois welcomes us into her kitchen for a visual feast. As she began to experiment with staging, storytelling, and the interplay between shadow and color, Simi found her calling.
Sarah, The Illstrumentalist
Music producer, instrumentalist, radio producer, composer, rug maker, and dog mom, Sarah, the Illstrumentalist sounds off on her musical inspirations and the importance of staying present.
About the Campaign
Artist Spotlight video profiles feature interviews of the artist in their personal environment, creating their work along with their stunning artwork or photographs. We see them sketching, scouting, prepping gear and then finally at their computer or mobile device in an Adobe application in their own workspace.
The end result? A unique behind-the-scenes look into the creative process and lives of the artist. They share their story, and how their life and culture shapes their creative perspective. The focus is always on their work, their unique voice, and what inspires them — with Adobe Stock and Creative Cloud as an essential part of their success.
Working in house at Adobe, partnering closely with cross-functional Creative Cloud stakeholders and creative agencies over 3 years, we conceived and executed creative assets and brand journalism to inspire and educate professional creatives and stock buying consumers about the diversity, authenticity, and depth of the collection.
Assets Documentary video series | Brand journalism - article series | Creative galleries | Paid ad creative | Social creative
Agency emotion studios (2021-2023) | Laundry Service (2020)