ICYMI: 2 Favorite Super Bowl ads

Since it’s still February, I’ll share my two favorite ads from the “big game” this year. (No, I did not watch said game, I just analyze ads on YT afterward, like a very normal person.)

Poppi: The Future of Soda is Now

This ad feels both modern and classic. It’s not crammed with celebrities or in-jokes or cringe-inducing attempts at Gen Z slang, it’s just a straightforward commercial in a time when every ad seems to be trying to subvert the very idea of ads or pretend to be UGC or play some convoluted game. The claim, though, is huge: “Soda” is no longer “bad for you” as long as you drink this particular soda, classified as a major innovation on par with space travel.

After years of health education and wellness marketing demonizing the fizzy stuff, this brand is reclaiming the category of “soda” and all the forbidden deliciousness that implies. Bold. I’m here for it.

Duolingo: No Buts

This ad hits a specific tone and vibe that works because of the brand Duolingo has built and the relationship they have with users, via their cheeky (sorry) mascot, Duo. Millions of views for a 5-second ad that brought me and others more joy than seeing a puppy hug a baby on a sunny spring day.

The extreme short format felt more on-brand for Duolingo, says creative director James Kuczynski: “We believe you don’t need a large media buy to make something that resonates and generates word-of-mouth and earned media.”